Growing up, identical twins Terrence and Tim Maiden didn’t know what they wanted out of life—except for a ticket out of the inner city. For both boys, football was the answer. After graduating from Carter High School in Oak Cliff in the late 1990s, Terrence and Tim were each given full scholarships to Texas Christian University. That led to connections with influential company executives who support TCU—and to successful business careers of their own.

As managing partner of Corinth Properties, Terrence is involved with real estate projects across North Texas. He joined Corinth after corporate real estate posts at Panda Express and Panera Bread. After getting his start at Frost Bank, Tim is now vice president of lending for First National Bank. Together, the brothers also lead a real estate development company called The Nediam Co. (Nediam is their surname spelled backward), opened up a new restaurant, Buttons, in DeSoto this past May—and, what they consider to be their most important venture, founded Two-Wins Foundation, a group that helps support and encourage disadvantaged children.

Along with providing school supplies and other necessities, Two-Wins helps kids visualize different possibilities by showing them the world that exists outside their neighborhood. The initiative has personal meaning for the brothers, Terrence says.

“When we got to TCU, it was a culture shock,” he says. “It was an education shock. Everything was totally different. And when I was growing up, I didn’t even know there was a place like Highland Park.”

Past Two-Wins tours have taken youths to TCU, UNT’s Dallas campus, the global headquarters of Hunt Oil Co., and the Dallas Omni Convention Center Hotel, among other venues.

“Exposing [the students] to different opportunities that are available can impact their future experiences,” Tim says.

North Texas businesses are eager to get involved, too. Ed Netzhammer, managing director and regional vice president for Omni Hotels and Resorts in Dallas, says the students seemed very engaged on a recent tour. “My hope would be that we inspired some kids to join the hotel industry, and that we were able to show them it’s possible to have a good career in it with the right amount of work,” he says.

Two-Wins, which supports about 160 students each year, is funded by Nediam Co., which invests 15 percent of its annual revenue, and through private donations. The foundation will soon launch iRISE, an initiative that will develop inspirational films and “outside the box” events.

“Two-Wins is about changing lives and building communities,” Terrence says.