He'll Sell You Magic, Wholesale
Paul Osborne Jr. has built tricks for the most famous magicians in the world—David Copperfield, David Blaine, Siegfried & Roy. Just don’t ask them about it.
All Paul Osborne Jr. wanted for his eighth birthday was the Lone Ranger and Abbott and Costello to perform at his party. The Lone Ranger would storm into his parents’ house, a red brick split-level at Farquhar Lane and Devonshire Drive. He’d arrive on horseback, of course, with Tonto at his heels, and maybe Abbott and Costello could hold court in the backyard. His dozen guests would laugh and cheer, and he’d be the toast of his elementary school.
What he got instead was Mark Wilson, host of Time for Magic, a local television show sponsored by Dr Pepper. This was 1956, and Wilson would go on to create the first magic show to be videotaped and nationally syndicated, and he eventually helped with the illusions on such shows as The Six Million Dollar Man and The Incredible Hulk. But Osborne wasn’t interested. He knew nothing about magic and would have much preferred a white stallion tethered to his mailbox while the stars of stage and screen entertained his friends.
For his first trick, Wilson made a cane appear in his hand, then rapped the cane on the head of an unruly audience member, silencing him. His blue tuxedo jacket shone in the sun, and 20 minutes later he vanished.
Then, Osborne’s parents presented him with his gift: Mark Wilson’s TV Magic Kit.
“You never know what’s going to happen,” he said later. “Some kids, you give them a pair of ice skates and they skate for two weeks. You give another kid a pair of ice skates and they skate for the rest of their lives and go to the Olympics.”
Osborne took the kit, closed his bedroom door, and opened the box. Inside, he found his future.
Wonder was in Osborne’s blood. His middle name, Ferris, came from a distant relative named George Ferris, the inventor of the Ferris wheel. The first trick he attempted was the classic cups and balls trick, an illusion so old it may or may not be depicted on a 4,000-year-old pyramid wall, depending on the magic historian you talk to. He was hooked.
Looking to make extra money so he could buy more magic tricks, Osborne tried to mow his parents’ three-quarter-acre lawn twice a day. Up and down the small hills and ravines he went, an 8-year-old behind a push mower as tall as he was. His parents converted one of their four bedrooms into a theater for their boy magician, a stage with seating for his one-man shows.
Within a year, he had performed at his first birthday party. Nervous, he stood on a pool table in a rec room, deceiving 20 children. He didn’t ask for money, but the birthday boy’s father gave him $50.
“You’re a professional,” he said.
His father, Paul Sr., worked as a geologist and mapmaker in downtown Dallas, blocks from Douglas Magicland, where a teenage Wilson had once worked as a clerk, honing his craft. For a burgeoning magician, Paul Sr.’s office may as well have sat next to Harry Houdini’s house. Every day bore the possibility of Christmas, if his father just stopped at Magicland. Osborne was a model child; his collection of tricks depended on it.
On Saturdays, he and a friend would take the bus to the shop, sprinting up Ervay from Main Street, timing the crosswalk lights perfectly. They’d sit at the shop like barflies, soaking up the tricks.
At night, Osborne would join his father in the studio where he drew his maps. Paul Sr. sat at one desk, sketching topography and rock formations, while his son sat at another, drawing rudimentary magic tricks.
He performed throughout his teens, while attending Greenhill, and then into college, at Chicago’s Northwestern, using his tricks to pay his bills. When his father died, he returned to Dallas to finish his degree at North Texas. When Osborne graduated, he handed his degree to his mother.
“Here’s what you wanted,” he said. “Now I’m going to do what I want.”
He landed a gig as the ringmaster for the syndicated Bozo the Clown show and traveled around the country, shooting remotes from New York to Los Angeles, his mind filling with creative possibilities. On these trips, he noticed a gap in the theme park world: live entertainment.
Osborne had a pitch for the mom-and-pop operators: “I’ll do the whole thing for you. You pay me, and I’ll get the performers. I’ll worry about the costumes, the music, the sets, everything. I’ll do a great magic show, a great song-and-dance show.”
It was the early ’70s, and every small venue was chasing Disney. Osborne was soon providing and producing a marionette show, an illusion show, and a song-and-dance show in 10 parks across the country. He hired college kids to manage the shows, then headed back to Dallas to his drawing board.
There he would spend days working on plans, perfecting the Chest of Enchantment, the Disembodied Princess, or the Mummy’s Sarcophagus. He would send out the plans for $25 a pop, shipping them to amateur magicians across the country. In 1981, he bound his first series of tricks into an 83-page volume. Volume two followed a year later, then book three in 1983. He eventually authored more than 30 books, first editions of which sell for as much as $160 online.
“The biggest thing for me was just the unending flow of ideas,” says Erika Larsen, a former editor of Genii magazine, which began printing plans and columns prepared by Osborne. “In that aspect, it’s completely unprecedented.”
Today Osborne is one of the greatest and most prolific illusion creators in history. He has worked for Siegfried & Roy, David Blaine, and dozens of others. His company, Osborne Illusion Systems, is the most revered magic trick company in the world. Michael Jackson, Britney Spears, and David Bowie have used his tricks onstage.
The only place you’d ever see their names attached to his, though, is on his accounting ledgers. “[Fame] has never been something that’s interested me,” he says. “I just want to hit the drawing board.”
That’s what Osborne has done for David Copperfield. In 1987, when Copperfield escaped from a safe tucked inside an imploding building, Osborne was there, behind the scenes.To hear Osborne tell it, Copperfield is one of his biggest clients. He tells stories about the two of them go-kart racing in Lake Tahoe and the time he gave Copperfield a remote-controlled fart machine, which a crew member put in the magician’s smoke-filled prop elevator. He chuckles about bringing the biggest magician since Houdini to his knees with a fake fart.
To hear Copperfield tell it, you’d think the two barely worked together.
“Be ready to hear a few ‘Paul who?’s,” Osborne wrote in an email to me after our first interview. “No magician will want to admit that they did not create their own miracles!”
I had asked Osborne for contact information for Copperfield and Blaine, to verify his claims that he creates illusions for their stage shows. He balked.
“I would feel a bit awkward having you contact my clients. As I mentioned, it’s all about them, not me. I better stay in the ‘back room.’ ”
I got nervous. How to verify claims that Osborne said couldn’t be verified?
Our interview had taken place in Osborne Illusion Systems’ 5,000-square-foot warehouse off Stemmons Freeway. The walls of an anteroom were covered with photos of him and Copperfield, an original Superman cape, and a mural advertising magic shows and puppet shows. There was The Great Blackstone’s silver hoop and even Mark Wilson’s TV Magic Kit that he’d received for his eighth birthday.
But what if that was all part of a performance, a very elaborate illusion? There was no question about the 30 books, but what about the tales of working with the world’s most famous magicians?
Calls and emails to representatives for Blaine and Siegfried & Roy went unanswered, so I tried Copperfield. Within 12 hours, I had him on the phone.
“His hand, the way he draws, is how all illusion designers now draw their plans,” he said. “The way he drew things defined how people would draw illusions for the past two generations.”
Copperfield put me on hold for five minutes, the entire length of which I expected him to appear in a puff of smoke at my desk. When he returned, I pushed him on their relationship. I asked him if it was difficult to handle his appearance to the audience as a performer while someone else created the tricks.
He paused. “Is what difficult to handle?” he asked.
I rephrased the question, asking Copperfield whether the audience assumes he’s not the sole creator of every trick.
“Well. He’s not really a part of my design team, per se, and I’m very involved in the design.”
He disappeared again. When he returned, I tried a different tack and asked him how he would define his relationship with Osborne.
“He’s my buddy,” Copperfield said. “He and his wife, they come to my shows. And we put together a book.”
It’s true. They are friends, and they did put together a children’s book. But their relationship is complicated. Weeks later, at lunch, Osborne brought up my phone call to Copperfield.
“He called me after you talked to him and said, ‘You didn’t mention such and such, did you?’ ” Osborne said. “He was talking about other magicians. And I said, ‘No, you’re pretty much our main client.’ We like David and everything, but the ego rate is very high.” High enough that we barely discussed Osborne’s meeting with David Blaine at an Uptown restaurant weeks prior. “The real good ones realize they can’t do it all themselves. They have to have help. And that’s why we have the secrecy agreement. If I do something for Blaine, he doesn’t want Copperfield to know about it, but he knows I’m working with Copperfield. And vice versa. They’re real touchy.”
If we were talking about violin-making, Osborne said, it would be different. But we’re dealing with magic. Secrecy is the only thing that matters. Copperfield offered to give Osborne credit on the TV specials he worked on, but Osborne had another idea: “Why don’t you leave the credit off and just pay me?”
Now Osborne wants more than just money. He wants what he hasn’t had since he was 22, bouncing around the country with Bozo. He wants back on the stage.
Theme parks are dying. Osborne still does shows at Six Flags parks across the country, but those McDonald’s place mats offering 20 bucks off a kid’s admission mean there isn’t the kind of budget that allows for marionette shows and illusions shows. He holds out hope, though. He’s in the process of buying the theme park rights for Popeye and Betty Boop. He sees Popeye at a water park, and Boop may reside in a saloon-style show.
And, of course, the plans for tricks are still selling. He can sit at his computer in his underwear, watch a credit card payment come in, and email a PDF of the Chest of Nefertari in 30 seconds.
But his big plan is his own theater. Osborne says he will drop some weight and return to his performing roots. He and his wife, Michelle, will pack up for a few months of the year, head to a resort town, and relive his Bozo the Clown days. It will cut down on the weekly travel he endures now. He’ll put his 1,000-plus-piece illusion collection—which he estimates is the world’s second largest, behind Copperfield’s—to work, giving new life to old tricks and introducing new ones.
Copperfield owns a chain of islands in the Caribbean, where parties can stay for $37,500 a day, with a four-day minimum. All Osborne wants is a stage on which to perform.
At the end of our last meeting, I asked Osborne how he wanted to be remembered. After first answering with the requisite “probably a good husband,” he reflected on his behind-the-scenes career.
“I’ll probably be more famous after I’m dead, just because most people are,” he said. “No one’s ever done what I’ve done with the plans. So that will be my legacy.”
WRITE TO BRADFORD.PEARSON@GMAIL.COM.